The platform is rolling out a new feature that enables them to cut down on the quantity of AI-created content appearing in their feeds. This initiative comes as the platform revealed that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This advancement coincides with a increase in AI content, driven by new video-generation tools.
The Broader AI Trend
Recent reports that almost one in 10 of the fastest-growing content creators on a competing service exclusively feature content made by AI. A significant portion of this material is considered “AI slop”, a term for inferior, mass-produced content that is typically illogical or bizarre.
Based on user feedback that a lot of users appreciate content created using AI tools, from AI artwork to educational videos, and we aim to give people the ability to see more or less of that, depending on their own preferences,” stated a spokesperson.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its network identified as made with AI. Collectively, in excess of 100 million videos are submitted to the service each day, making clips made by AI a limited portion of its total content library.
User Control Features
Viewers will be in a position to decrease or raise the level of AI-generated videos they view by accessing the “manage topic” feature in the application and selecting AI-made media. Additional categories that can already be modified under the setting include politics, style, beauty, and choreography.
Content Labeling and Policies
Its guidelines oblige creators to label “realistic” AI-generated content, and it prohibits dangerous fake videos of celebrities or emergencies. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
In addition, the service will henceforth apply an AI-generated watermark to content created with its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This action is aimed to stop users from seeking to evade the labeling process.
Responsible AI Funding
The company is additionally introducing a $2m AI literacy fund for experts and institutions to create informative material about ethical AI use. This program will support non-profit groups specializing in training computer science.
Platform Protection
The video-sharing app has supported its moderation strategy, during debate over proposals to cut jobs for numerous content moderators in the UK. It is planning to cut hundreds of positions in its content moderation division in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would still have a role, but automated tools can protect employees by removing the most graphic content ahead of it gets reviewed by staff. The platform stated a significant reduction in shocking and graphic content seen by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”
